Companies always try to come out with some new marketing strategy to markets their products or services in order to achieve competitive advantage.CORPORATE BLOGGING will definitely be one of the latest marketing strategy that all the companies use to make their company more well known.
Why CORPORATE BLOGGING are becoming so popular???
Blog enable a company to control the editorial content of the website. The editorial control of corporate blogs give a company opportunity to demonstrate brand online. This type of marketing concept is EASY, INEXPENSIVE, and FAST!!! Yet similar to email, a company can use an informal, conversational style of writing. This make the company feel more "human" to the world. Besides that, customers can freely provide feedback, comment and ideas on the corporate blog. Moreover, when a corporate blogger focuses on the ideas of customers for products, he or she can receive ideas of customers into evangelists. If a company can run a successful blogging operation, a company can gain links and the opportunity to have a dialogue with many of the blog readers from the bloggers who write and refer to a company blog post.
Example of CORPORATE BLOGGINGAbout Direct2DellDell is well known using Just-in-Time manufacturing system to run its business. As it do not have a physical store to sell its laptops, desktops and so on, customers have limited access to know more about Dell's products.How does Dell overcome this problem? One of the solution is using corporate blog. Direct2Dell- Dell official corporate blog helps dell to have direct communication channel with its customers. The blog is managed by a range of Dell employees. It is a tool that allows Dell and its customers to share their comments, ideas and insights. Dell will also provide discussion about industries issues that could impact the way they serve their customers. All the comments will be moderated and be posted-appropriate, within 24 hours. Direct2Dell has substantially helps Dell to understand its customers wants and needs even though it does not have a retail store. No doubt, Direct2Dell has helps Dell to gain more sales and loyal customes.
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