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Thursday, June 19, 2008

Mobile Payment Systems in Malaysia: Its Potentials and Consumers' Adoption Strategies


Potentials
Mobile payment system is increasingly being adopted by Malaysian, young and old, nowadays. With mobile operators building a secure credit/debit/virtual card that can be used seamlessly to pay online and offline merchants, it definitely benefits our busy daily routine. Click the picture below for more info on mobile payment in Malaysia:One of the potential is the safety of the consumers because mobile phone is used to transmit payment information without the need to carry a credit card, don’t mention the cash. Secondly, such mobile service works on any mobile and it eliminates the hassle to queue up just to pay your electric bills. If you are worrying for the payment security, you can be rest assure that strong pin fraud protection patent will offer great security and inability to hack passwords.

CoNsuMers’ AdoPtioN sTraeGy

Different classes of people use mobile payment system for different purpose. The most common in Malaysia is using mobile payment to pay summons. Moreover, some use to donate to charities from their mobile devices. While busy working adults also can use their mobile devices to pay credit card debts, electric bills and phone bills. This is because all they have to activate their telephones by logging into websites. After registering their mobile telephone numbers, they can enjoy the services.

I believe with the advancement of technology and development of mobile payment software, soon, purchasing items through mobile devices will be made possible in Malaysia. Another linkto mobile payment in Malaysia,click the picture on the right
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